First-party tracking, and why third-party cookies stopped working
Ad blockers and browser defaults have been quietly breaking affiliate attribution for years.
Attribution
From the team
Blog
Notes on running an affiliate programme. Attribution, commission design, fraud and payouts.
Commissions
How to price an affiliate programme
Your commission rate is a marketing budget. Set it against your margin, not against a competitor.
Migration
Migrating an affiliate programme without losing balances
The risk in a migration is not the affiliate list. It is the money you already owe.
Commissions
Recurring commissions: paying for the customer, not the sale
If your product renews, paying a one-off commission tells affiliates to chase the wrong thing.
Fraud
Self-referral, coupon abuse, and the fraud you actually see
Most affiliate fraud is not sophisticated. It is the same three things, over and over.
Product
Why we built an affiliate plugin that is not a SaaS
Affiliate platforms take a cut of every sale forever. A plugin takes a licence fee once.
Build it with Squad Affiliate.
Put these ideas into practice with 9 free modules. Right inside the Divi Builder.